The Inﬂuence XXI Toolkit
Nearly each of the 171 billion brain cells (20 billion of which make up our neocortex) are optimized to ensure human survival, facilitate collaboration with others and motivate each individual to improve their current condition. COVID-19 is threatening our individual and collective ability to meet these fundamental needs, which is causing anxiety and trauma at an unprecedented scale.
This has far-reaching implications for brands, be they individual, corporate, or national. Curfews and stay-at-home directives, signiﬁcant changes in demand for certain types of products, disruptions in distribution channels, and supply chain challenges for certain companies have caused disruptions in behaviors and required customers to consume products in new ways.