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2023

MEDIA ANALYSIS REPORT 2023

This comprehensive media analysis report aims to delve into the media consumption habits of four African countries: Ghana, Zambia, Burundi, and the Democratic Republic of Congo (DRC)

Sep

Behind the Hashtag: The Role of Social Media in Activism and Advocacy

By Epimaque Niyingabo

It was just half past 10 p.m. I had just finished my evening meal and was about to retire to bed when my phone buzzed with notifications. What could it be this time? I c...

Aug

The FinTech Revolution and its Influence on the PR Landscape

By Erick Kivuva

I recall attending a fintech expo in Nairobi a few days ago, where the energy was palpable as delegates explored the latest innovations. At the exhibition booths, I observed c...

Aug

CRACKING THE ENGAGEMENT CODE: WHAT MAKES SOCIAL MEDIA TICK?

By Emmchel Omasan Dudu

As a creative in the digital landscape where social media reigns supreme, trying to carve out her niche in an ever-growing sea of content vying for att...

Aug

Influencer Collaborations: A Modern Approach to Public Relations

By Reine Christella INGABIRE

Ever wondered why everyone is suddenly talking about that new skincare product? It’s likely because your favourite influencer just shared it. Thi...

May

The Battle for the Mountain Bongo's Survival

By Gilbert Manirakiza

It takes a village to save a mountain bongo!

It is no mean feat to save the Mountain Bongo (Tragelaphus eurycerus isaaci), the larges...

May

Unveiling the Power of Communication: A Case Study of F1 Gaming Journalism

By Dennis Musyimi

The world of gaming journalism has witnessed unprecedented growth in recent years. Within this industry, Formula 1 (F1) gaming journalism has emerged as...

May

Managing Crisis Communication in African Organizations

It has been said that public perception, much like a bushfire, can quickly escalate beyond one’s control if not managed effectively. This is a statement that Sarah knew she had to keep in mind when...

Apr

Lessons Learned from the Misreported Kalaba Accident

By Mathews Kabamba

It was a typical Saturday afternoon; I was about to sit down for lunch when my phone rang. It was my friend, Chashinsha. Without any preamble, he blurted o...

Apr

Newmark Group and Athenora Consulting Form Global Partnership for Enhanced Lobbying Services

Nairobi/Brussels - April 15, 2024 - Newmark Group, a leading pan-African integrated marketing communications firm based in Nairobi, Kenya, and Athenora Consulting, a Eu...

Mar

PR Global Network Expands to Sweden, Boosts the Scalability of African Brand in Nordics

MALMO / NAIROBI – March 27, 2024 – In a strategic move to strengthen its presence in Europe's Nordic Region, the Public Relations Global Network (PR...

Mar

How Empathy Can Save Your Reputation During a Crisis

By Marandela Netshifulani

Recently, I completed a miniseries titled “The Fake Sheikh,” a documentary that delves into the tactics of a tabloid journalist from the UK pr...

Mar

Essential Strategies to Scale-up Your Business for African Markets

By Josephine Njeru

The air hummed with anticipation as Nelson and his team huddled around the table, their tired eyes reflecting a mix of anxiety and excitement. Mugs of coff...

Feb

Understanding the Role of Humour in African Public Speaking

By Yoliswa Namukulwa

It’s a Friday evening and a filled auditorium in Lusaka is vibrating with excitement as an influential speaker takes the stage. With a cheeky gleam in hi...

Feb

How Experiential Consumption is Transforming Customer Engagement

By Lovelyn Okafor

As John strolled down the street, his eyes momentarily scanned past the stores, uninterested. But then, one shop stood out amongst the rest, beckoning him t...

Jan

Preparing and Delivering Powerful Presentations The African Way

By Ruth Okaniorkor

As the old saying goes, “Tell me the facts, and I’ll learn. Tell me the truth, and I’ll believe. But tell me a story, and it will live in my heart forev...

24

Nov

DRC Sparks Power Revolution with Battery Manufacturing

By Mathews Kabamba
The Democratic Republic of Congo (DRC), has long fascinated me. Its ground literally bleeds blue, saturated with cobalt, a mineral essential to the tech in...

16

Nov

Crafting Sustainablе Evеnts: Rеdеfining Cеlеbrations for a Grееnеr Tomorrow

By Brenda Chege
In thе hеart of Nairobi's bustling city cеntrе, I witnеssеd a rеmarkablе spеctaclе—an еxtravagant gala, a cеlеbration of corporatе succеss infusеd with an air...

09

Nov

How African NGOs Can Effectively Communicate Their Mission and Impact

By Wilfred Kedapey
As a freshman at the Ghana Institute of Journalism in 2014, I became a member of Keteke Ghana, a dynamic humanitarian organization dedicated to gathering d...

02

Nov

Empowering Patients through Effective Healthcare Communication in Africa

By Mabel Boateng
My aunt's lifelong struggle with walking has always intrigued me, and I've often wondered about the cause. My father recounted that she was just five years o...

19

Oct

Empowering Africa's Climate Crusaders: Innovative Messaging Approaches for Climate Change Advocacy

By Emmchel Omasan
I have come to the conclusion that the weather might be bipolar; hear me out first. Over the past few years, I've watched our familiar seasons turn erratic...

13

Oct

Elevating Effective Communication for Climate Change Mitigation and Adaptation in Africa

By Muli Kivuva
Shahееn, onе of the local townspeople, looks outsidе thе window in the tea shop. His face is full of dеspair and anguish. Hе is not the only one whose facial f...

28

Sep

The Multimedia Renaissance in Public Relations: A New Era of Engagement

By Elsie Chisom
In Africa, public relations (PR) has gained significant prominence in several sectors. I recall a pivotal moment during a product expo event for a cutting-edg...

21

Sep

PR and Media: Evolve or Perish together

By Gilbert Manirakiza
I recently had the incredible opportunity to participate in a webinar that the Newmark team organized with a distinguished panel of media and public rel...

14

Sep

Revolutionizing Multimedia Production: The Impact of Cutting-Edge Technologies like Virtual and Augmented Reality

By Brian Makori
A reputable production house faced some severe challenges just a few years ago. Their traditional approaches to making movies and creating content were gettin...

07

Sep

Measuring and Evaluating the success of your digital marketing strategy

By Stephan Derrick Biyunguruza
As a child, I reveled in crafting vast sandcastles on the shore. Each mound of sand underwent scrutiny, prompting me to enhance, stabiliz...

31

Aug

Empowering Sustainable African Businesses: Transforming Dreamers into Changemakers

By Josephine Njeru
In Africa's bustling marketplace, where dreams of prosperity take root, two young entrepreneurs stand side by side: Zuhura and Dule. Zuhura envisions a bus...

24

Aug

Revolutionizing Healthcare Communication in Africa: Empowering Health Organizations and NGOs with Cutting-Edge Communication Technology

By Gladys Dushime
A few years ago, I had the opportunity to visit a remote village in Africa where healthcare services were limited, and communication was a significant chall...

17

Aug

Empowering Confidence and Mastery: Conquering Public Speaking Anxiety within the African Context

By Patrick K. Lumumba
Thomas Sankara, the former president of Burkina Faso, was known for his charisma and his ability to connect with people, but he also struggled with publ...

10

Aug

The Evolution of SEO: Embracing AI and Machine Learning for Enhanced Search Engine Rankings.

By Stephen Gachoka
In the cozy corner of a bustling café, Mark, a passionate entrepreneur, stared intently at his laptop screen, a mixture of determination and frustration on...

03

Aug

Social Media Success: A Simple Guide for African Businesses

By Reine Christella INGABIRE
Imagine an 8 year old excited to wear an outfit they saw on social media. About 15 years ago, this would have seemed odd, if not impossible. But...

27

Jul

How to Build a Positive Image Through CSR Initiatives

By Bianca Chisanga
My father's job obliged him to work in several places, so as I was growing up, I was required to travel from one city to another. This forced me to change schools, make new...

20

Jul

Unleashing the Power of AI: How Journalism Can Flourish Amidst the Revolution

By Mathews Kabamba
Close to a decade ago, Chashinsha Busenga and I graduated from journalism school at the same time, but our careers have since taken very different paths.

18

Jul

World PR Day: Experts call for PR and Media collaboration to fight disinformation and boost economic progress

Throughout history, the relationship between media and PR has been dynamic and interdependent. However, the digital age has disrupted this dynamism, with social media empowering individuals an...

17

Jul

Embracing VR and AR: Revolutionizing Stakeholder Engagement With PR

By Esther Adu-Darko
In a bustling city, a reputable firm found itself facing a daunting challenge: engaging stakeholders for a groundbreaking sustainable energy project that...

13

Jul

Harnessing the Power of Communication to Drive Action Against Climate Change in Africa

By Epimaque NIYONGABO
"I can still hear the cries of the children near me, and the cries for help from the adults. I can still see the roofs of the houses flying everywhere. For thr...

06

Jul

Post-pandemic World Calls for Empathetic Leadership

By Emmchel Dudu
Usman Okoroigwe has been struggling with unemployment since the advent of the Covid-19 pandemic. Usman worked as a hospitality manager in a popular hotel chain. He had been wi...

06

Jul

How the Use of Technology has Transformed the PR Landscape

By Toluwani Shoniran
A few years ago before Mary, my great grandmother, passed on, she invited me to her house one chilly evening. As we sat by the fireplace, a call came through my mobile ha...

29

Jun

Unlocking the Power of Experiential Marketing for Unforgettable Campaigns

By Camilla Maria Buziba
Last year, a client from the green industry business approached Newmark Group with an exciting project. The client had unveiled a new range of e...

22

Jun

Revolutionizing Graphic Design: Unveiling the Cutting-Edge Era of AI-Powered Collaboration

By Anglebert Nitereka
Last Friday evening, I passed by a popular coffee shop located in Bujumbura’s Central Business District. Amidst the aroma of freshly brewed coffee, a group of tale...

06

Jun

Leaders Must Harness the Power of Effective Communication to Build Reputation

On 14th May, Kenyan President William Ruto held his second media roundtable at State House, Nairobi. Among the topics of discussion was the Kenya Finance Bill 2023-2024, which contains a raft of fi...

26

May

How digital transformation is changing the PR landscape

By Reine Christella INGABIRE
Think about trying to get by in today's world without a smartphone. Those in public relations who haven't transitioned to a digital workflow will have it even mor...

18

May

The Transformative Effect of AI on the Aviation Industry

By Wanjiku Ng'ang'a
Picture a world where the skies knew no limits and airplanes became the elegant messengers of human ingenuity, where AI breathes life into every facet of the aviation indu...

11

May

The digital divide, a new stage?

By Marandela Netshifulani
Only a very small number of near-death situations can compare to the terror of entering your apartment block while unsure of whether you are being followed or observ...

25

Apr

How to transform a crisis into an opportunity for brand storytelling

By Gilbert Manirakiza,
I RECALL those early folktales from Africa’s rich oral traditions with great affection, particularly the many adventures of Kalulu the cunning rabbit, the life of Chimb...

15

Mar

High Stakes For African Countries At The 12th WTO Ministerial Conference

Is the global trade system broken? Some would argue that it isn’t, and some insist that it is long overdue for an overhaul. Many among the latter are African governments that point to the dispropor...

15

Mar

The World Needs Universal Health Care

Time to heal Global Public Health
Universal Health Care (UHC) refers to providing health care to all individuals and communities without regard to their financial circumsta...

15

Mar

Ways Cities Are Tackling The Global Affordable Housing Crisis

The unprecedented rate of urbanization across the world has led to increased demand for good, affordable housing. A recent survey revealed that of 200 cities polled around the globe, 90% were consi...

15

Mar

The Inﬂuence XXI Toolkit

Nearly each of the 171 billion brain cells (20 billion of which make up our neocortex) are optimized to ensure human survival, facilitate collaboration with others and motivate each individual to i...

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MEDIA ANALYSIS REPORT 2023

The Newmark Group Limited is a leading African Integrated Marketing Communications (IMC) firm that ranks among the fastest growing with a strong presence in the Multinational Brand segment of the market.
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