Influence XXI
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Practice Areas
Public Relations
The Organisations That Survive Are the Ones
How Newmark PR Works
Narrative Architecture & Spokesperson Preparation
Earned media, placement & measurement
What Changes
Not Coverage. Belief.
Influence is the ability to shape what audiences believe and do — without coercion.
PR at Newmark is measured against belief change, not column inches. When a journalist, regulator, or policymaker changes how they think about your organisation, that is the metric that matters.
Intelligence. Narrative. Coverage. In that order.
Map the landscape
Media landscape audit, journalist relationship mapping, regulatory stakeholder analysis. We do not pitch before we understand the environment your story lands in.
Output: Media & Stakeholder Intelligence Report
Build the narrative architecture
Master messaging, spokesperson preparation, narrative hierarchy. Every spokesperson trained to deliver the key message in every format.
Output: Messaging Book & Spokesperson Briefing
Earn the coverage that moves belief
Targeted pitching, media roundtables, regulatory engagements and crisis response. Measured against what changed in how audiences think.
Output: Monthly Belief Change Report
Proof/ Recognition
Aurora Prize — Pan-African PR
Political and media sentiment analysis across multiple African markets
Read the case study
The Newmark team understood the political complexity of working across East African markets better than any agency I have worked with.
Pan-African Healthcare Organisation