Johnson & Johnson

Launching two regional offices simultaneously — in Kenya (East Africa) and Ghana (West Africa) — required a communications and market entry strategy that could operate across two distinct regional contexts while presenting a coherent, unified J&J presence in Africa.

Each market had different stakeholder landscapes, media environments, and business cultures. The programme needed to establish J&J's regional credentials with government, healthcare system stakeholders, business partners, and media in both markets at the same time.

Newmark mapped the stakeholder landscape in both Nairobi and Accra simultaneously — identifying the key government, healthcare, business, and media relationships that would determine the success of the regional office launch.

A dual-market communications strategy was designed that maintained a consistent brand narrative while allowing for the market-specific adaptations required to be credible and relevant in each context.

The programme covered stakeholder engagement, media relations, launch event management, and ongoing communications support in both markets.

Key opinion leaders in healthcare, government, and business were engaged ahead of the public launch to build stakeholder support. Media strategy ensured coverage in both regional and local media, with messaging calibrated to each audience's priorities.